SanSa Holdings LLC

High impact, high value product management consultancy and advisory services for startups and scaleups.

The Team

Venky Rao, Owner / President

Venky is a strategic product management executive with 3 decades of experience in product development and product management. He has a keen ability to translate innovative concepts into lucrative new revenue streams. With a diverse background that spans consumer electronics, mobile applications, IoT, and factory automation, he has been at the forefront of product innovation at leading technology organizations, including Motorola, Google, and Fanuc Robotics. An MIT alumnus with advanced degrees in business and technology, he is an expert in harnessing innovation and steering cross-functional, global teams to deliver award-winning products.

Professional Highlights

Cedar Electronics (Cobra and Escort Radar brands)

Vice President – Products | 2019 – 2023

Led the Product Management for a portfolio exceeding $100M in revenue, transforming Cedar’s connected devices and Cloud Video Management into unique selling propositions while laying the groundwork for recurring revenue and subscription models.

  • Radar Detectors, including the Escort Redline 360c
  • Dash Cameras, including the Cobra SC400 Dash Cam, crowned PCWorld’s best of 2023
  • Drive Smarter iOS and Android applications, with over 500K downloads, over 100K monthly active users on the platform and over 4* ratings

[Img: Cobra SC400 Dash Cam]


Rand McNally

Director, Product Management, Connected Vehicles | 2015 – 2019

Championed IoT-enabled consumer electronics, apps, and services in navigation and infotainment, contributing to $46M in revenue and a 12% YOY growth.

  • Key Achievements:
    • Launched an Android-based OverDryve product line – “connected vehicle” hub and related accessories. Included advanced driver safety features, integrated dash cam, satellite radio, re-vamped turn-by-turn navigation and more.
    • Introduced ClearDryve, a patented design for a line of headphones geared towards professional drivers.

[Img: OverDryve] [img: ClearDryve]

[Img: Wireless Backup Cam]

[Img: Highlight app]

[Img: SXM app]


Motorola Mobility

Director, Product Management, Companion Products | 2012 – 2015

Directed the launch of innovative product lines and managed strategic partner engagements, leading to significant revenue growth and the conceptualization of MotoMods for the Moto Z smartphone.

  • Key Achievements:
    • Pioneered the MotoMods concept, a significant innovation in smartphone customization.
    • Managed the transition of active programs to Lenovo’s operations in China.

[Placeholder for product image or link to MotoMods]


Skills & Expertise

  • Portfolio Planning
  • User Stories & Market Segmentation
  • Business Modeling & Roadmaps
  • Strategic Partnerships & Marketing Strategy
  • Agile Methodologies
  • IoT, Artificial Intelligence, and Machine Learning

Education

Massachusetts Institute of Technology (MIT), Cambridge, MA

M.B.A. (Sloan School of Management) and M.S.M.E. (School of Engineering)
Leaders for Global Operations (LFM) Fellowship Recipient

University of Missouri-Columbia, Columbia, MO

M.S. Mechanical and Aerospace Engineering

University of Mumbai, India

B.E. Mechanical Engineering